HBVL, the local newspaper in Belgium was giving a promo where groups could win a party for their local group/street, etc. Sponsored with free drinks/food and amenities. The contest worked in 2-fold. First, 2 weeks users could register and explain them why they should win the free party. Next part, 100 teams were selected as withhold and where displayed on a local map where users could vote. Their Icon size on the map varied accoridng to their vote. More than 90,000 votes were recorded in a week spantime.