In the run towards the Belgium elections in 2010 an application was built that would give user the opportunity to express their feelings about all the promises those political parties were making. And to give it an original touch, it was integrated into the parties' own billboard designs that could be found all around the country that period so the user could input their own text in it. Users could publish it directly on their Facebook Wall with image and text and other viewers could rate their designs or report abuses. More than 100,000 designs were created in the 2 weeks before the election.