The success of the 2 previous Heinz Facebook campaigns paved the way to a nice summer quiz to spice up everyone's summer barbeque.

During the 2012 summer months, people could enter a small Heinz quiz and each week there were other prices to win ranging from cool Heinz Towels, BBQ tools, sun hats, etc...

Over a period of 7 months the reach of facebook.com/heinzbelgium went from zero to more than 15,000 of loyal Heinz and ketchup enthusiasts.