Together with several oil suppliers and media partners a website was created to let users order home heating oil in group at a reduced price during the cold winter period in Belgium.

As transport costs to deliver a certain amount of oil to individual addresses ads up to the overall price of the oil, the only trick was for people to find others in their town to order as well. As soon as there were enough orders to fill a whole truck with oil for their town, it was delivered at the discounted price to all people who subscribed.