The HBVL Dwars Door Hasselt running event had not less than 12,000 participants of which more than 6,000 people reached the finish.

The goal of HBVL was to setup a system where you can find yourself or others by name on a picture. Having a database with all the participants names and back number, Gemango was asked to assist in tagging all people in the pictures so they could be linked to their respective names.

All 6,000 pictures were posted on a server 10 pm Sunday evening CET time. At 4 am Monday morning Gemango Staff (GMT+8) started going over each picture to manually tag the pictures to all visible back numbers resulting that by Monday morning 6 am Belgium time all pictures were tagged and entered into the system. Everyone could search in the system on their name and all pictures would show up where they were visible in. Just overnight picture tagging.

Traffic and unique visitors skyrocketed to the picture system, boosting the traffic to the servers limit resulting in a huge success for this campaign.

Again, this is a perfect example of rethinking your resources and how it can result in a success story.